Norma & June Fashions LtdLow Row, Easington Village, County Durham SR8 3AU: Tel 0191 5273945: e-mail email@example.com
Trading hours: Monday to Saturday: 9.30 to 5.00Sunday 11.00 to 4.00No appointment necessary
Norma & June Fashions Specialist Mother of the Bride & Groom outfits retailer
Shop News and general industry insights
Are you susceptible to being scammed
This column is devoted to making you aware of the many problems associated with buying seemingly fantastic bargains from a website with no known UK shop presence. Let me start from scratch here. Our main targetted search phrase is “mother of the bride outfits”, obviously as that is our main business area. So what do search engines throw up for that phrase?The first thing to get your head around is how you enter the search engine. Eh, I hear you say. OK then, Let’s look at the largest search engine as an example.Google targets its search results on the information it gets about your own identity. So if you visit that search engine it scrapes whatever it can from your browser data and throws out adverts that may or may not be helpful. As an example, in a browser that is unprotected, it includes numerous adverts that are clearly potential scams.There are numerous Chinese websites, commonly with a UK domain of .co.uk shown on the search results. Let’s take an example, JJSHouse is as good as you get. It sells things at a fraction of the cost of the real style from the actual designer’s collection and they often use pictures ripped off from that designer too. We have experience that they sell things for less than £100 when the true selling price of the same authentic style is no less than £550. How do they do it? They have a reputation for shoddy work, poor materials and about as much chance of a refund as landing a man on the back of a stickleback in the lava stream of an active volcano. Look at the reviews. JJS House are only one of a number and most of their websites are almost clones of each other. How do the true designers take this fraud? They close them down. They take over their website and close it down so that any orders in the pipeline cannot be chased up as there is no further contact details, nor is there any chance of a refund. Whoever relies on buying something worthwhile from these scam companies deserve what they get quite honestly. Even if it’s nothing at all. SO PLEASE BE AWARE.. If you see something at a ridiculous price in comparison to the prices shown at a genuine UK retailer then you are about to become another victim.A good way to see how a site is behaving is to open Google Chrome browser, then do a right click on a picture of a style you like. Then choose “Search Google for image”. It’ll probably throw up dozens of other scam sites all at or around the same price. If in any doubt, call the manufacturer or their agent or a shop you have faith in.